The National League is proud to announce Fanbase as its new ‘Ticketing and Fan Experience Partner’, marking a major step forward in the evolution of ticketing fan experience technology across one of the most competitive and widely supported leagues in British football.
The partnership will see Fanbase work closely with clubs across the National League to deliver a modern, flexible and connected approach to ticketing. By bringing ticketing, communication and fan engagement into a single platform, the league and its clubs will be better equipped to understand and connect with supporters, while improving the overall matchday experience.
As clubs continue to grow both on and off the pitch, the ability to capture and utilise fan data, deliver more relevant communication and create seamless supporter journeys is becoming increasingly important. This partnership reflects a shared ambition to raise standards across the league, supporting clubs with the tools needed to drive engagement, revenue and long-term sustainability.
Alasdair Crawley, Co-Founder of Fanbase, said: “Our mission from day one of this company has been to build the very best technology and give it to every ambitious team in the country who want it outside the Premier League.
“We believe fans can have a world-class experience and teams can operate like the top 1%.
“This partnership is a statement of intent. To build the strongest league in British sport when it comes to fan data, matchday commerce and overall growth.
“The National League is packed with amazing stories, moments and communities all over the country and we’re here to connect more and more fans with those stories, moments and communities.”
As Fanbase continues to expand its presence across the UK, the focus remains on supporting clubs and leagues with the infrastructure needed to deliver
better experiences for supporters while unlocking new opportunities for growth.
Phil Alexander, Chief Executive Officer of the National League, said: “The National League is currently on an exciting journey, with interest and attention directed towards our League as high as it has ever been.
“For our valued Partners, that means that there has never been a better time to get involved with our League, its 72 clubs and their wider fanbases and communities.
“In Fanbase, we found an organisation that is at the cutting edge in its sector. This is a perfect match for the League as we try to understand our fans better, serve them really well and give them the best possible experience. Fanbase’s desire and ambition to partner with our League was unrivalled and we look forward to working with them over the coming years.”
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