Football analytics specialists Infogol have joined forces with National League side FC Halifax Town in a sponsorship deal to cover the 2019/20 season.
The deal will see scores, stats and betting tips provider Infogol – owned by Flutter Entertainment – sponsor the home and away dugouts at The Shay Stadium as well as branding the hospitality and banqueting suites at the stadium.
The deal will run throughout the current campaign with the option of extending into the following season and beyond.
Infogol marketing manager Glenn Barnard said: “We are delighted to join forces with FC Halifax Town and lend our support for the season. Being a Halifax-based company ourselves, we are excited to be investing back into the local community and look forward to seeing how the rest of the season unfolds for the Shaymen.”
Flutter Entertainment has brands such as Betfair and Paddy Power as part of its portfolio, with Infogol operating as an extension of Timeform Ltd, a horse racing data and content provider that has been based in the Yorkshire town since 1948.
FC Halifax Town Commercial Manager Ben Bottomley added: “We’re absolutely delighted to have secured a new partnership with Infogol who will sponsor our banqueting suite and dugouts. Their commitment to the club is fantastic news and we’re extremely grateful they’ve chosen to support FC Halifax Town through the 19/20 campaign.”
For more information please contact Glenn.Barnard@timeform.com
Through analysis of the key underlying events during a match, leveraging Opta data, sophisticated mathematical techniques and an advanced proprietary Expected Goals (xG) model, the Infogol football product not only creates broader and deeper match insight but also a clearer picture of a game than simply just the result. Part of Flutter Entertainment plc. For more information visit Infogol.net
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